I was in a meeting this last Tuesday with about thirty different business owners and professionals and I asked them three questions.
Ask yourself…
Are you a professional?
Are you not just a professional, but an expert?
If I went to your website today, would your site tell me that you are an expert or a professional?
I have to admit, I’m guilty of not paying too much attention to my own website. At the end of a long day of programming I don’t really want to spend much time on my own work. The problem is…I’m an expert. I’m not just a professional web designer.
Did you know that the first thing someone does after they meet you and find out about your business is go look at your website? It’s true…
Then they go to Google and do a search about you to see if there is any more information there that wasn’t included on your website.
Here’s a dare for you. Go to Google and type Tyler Seamons and see what happens.
I just did it and the 22 links in the first three pages of search results will take you either to my websites or to sites I have contributed to.
What happens if you put your name in Google? What are people going to see if they do?
Wouldn’t you like to be able to control what people are going to see when they put your name in Google? That is what a website can do for you.
Not only that, but your website can effectively present your message to everyone that comes to check you out to see if they want to do business with you. Your website can be your best asset in your marketing profile, if carefully crafted and attention is paid to detail.
Creative use of audio, video, and text can capture the attention of your target audience for much longer than anything else you do. Think YouTube. How much time can you waste on YouTube watching stupid videos? What if your website could be a place for people to browse your messages, your video, your audio recordings, spending time getting to understand your ideas and your business sense? How much easier would it be to close a deal if your prospect already knew about you and how you do business based on your site?
That is one of our missions: make your site tell people you are an expert, not just a professional.
