The web is huge. I remember when the web wasn’t very big. I’m an old AOL and local BBS user and I remember when the web just wasn’t that big. Ten years ago the web wasn’t big. Now it is huge. Hundreds of millions of users going through hundreds of millions of web sites all searching for one thing: relevant content.

Let me give you an example. This afternoon I really wanted to see what is happening with the Utah Jazz so I did a Google search for Utah Jazz. The first couple of pages to return were the local news outlets; the Deseret News and the Salt Lake Tribune. I read a couple of articles and then I wanted to find a schedule of upcoming games so I went straight to UtahJazz.com. I know they have a great front page schedule so I don’t have to sift through pages to find the information that I want.

To recap, I went to three different sites to get the information I wanted, and paged through at least 8 pages to get to it. And I knew what I was looking for…

The web is huge, and your website will get lost if you don’t have relevant content. Once you have relevant content there are a couple of ways you get traffic from the web, the biggest being search engine links. As far as my understanding goes, search engines look for three things when looking at your site to see if it is worth putting in their pages: content, links out, and links in. That’s it. That’s the big secret of SEO. Now you know everything you need to know to get your page to number one in the search engines….

If it were really that easy, wouldn’t everyone be doing the same thing?

Well, not necessarily. Are you writing original content for your website? Chances are your competition isn’t either. If you did, what would happen to your ranking in the search engines? It would go up…

I used to own a barter business and I had a website that no longer exists. On the site I had been hosting news about what was available to barter for my members, for at least a year and a half before I got the idea of doing a weekly podcast about barter. Before I did my podcast, my page rank was 0. Google didn’t even have my site in their pages. Three weeks after producing my podcast and putting it on about a dozen different podcasting sites, my page rank was a three. That’s a pretty wild jump for a site in three weeks. What happened? What changed? I had created relevant content.

Google went in and saw that I was updating my information, and since I was providing written transcripts of the show it was seen by Google as relevant content.

Three weeks is all it took. Relevant content was the key. What happened?

For the next year any time you went to any of the search engines and put in barter trade utah or oregon or any combination of two or more, my site or links to my site were the first two entire pages of links. Two pages of links to my content.

How much more business could you get if your website or links to your content were the first two pages of Googles search content? That’s what this is about…getting you more business via your website.

If you are in a niche business like bartering you can capitalize on the complete lack of relevant content on the net by starting a blog, a podcast, or a video podcast, and broadcasting your message with the use of RSS Feeds. I’m not going to go in to the technical aspects of these things in this post, but if you want more info call us and we will fill you in on what all of this means. 801 979 7277

We are experts at taking you and your message and making it in to relevant content for the search engines, and ultimately your customers, the top of the game.