I met with a man the other week that has a website that has over 250,000 unique visitors every month. He’s in a fairly specific industry and his website, without disclosing too much, is a small directory website with less than 300 businesses listed on his site. He’s had a great run, does a magazine to boot, but wanted to expand his web presence with some other something to make money with all of that traffic…but what?

I asked, “Are you capturing your visitor’s information?”

“No,” was the answer.

Now allow me to rant. One of the most simple and easy things you can do to boost the revenue of your site is to start capturing the name and email address of as many people as you can get your little hands on. In today’s world of internet and online marketing, the best asset you can have is a huge database of people that you can easily communicate with and sell things to (think email).

I realize that this is Internet 101, but there are so many sites I go to that don’t even attempt to entice me with any kind of offer, even if it is as simple as receiving a free newsletter. I sign up for some of those, and I’m an internet guy…

If you have a website and you aren’t collecting data (read email addresses) from as many people as you can, you are missing the boat and your site isn’t performing as well as it could for you.

What can you do with an email database of 250,000 people? I will leave that to your mind to figure out, or if you’d like to partner on a solution, I have a long list of them I’d love to share with you for a piece of the pie…

Until next time, happy collections!